Alytics aggregates statistics of all kinds of requests from contextual advertising to the company: online shopping, incoming calls, online chats, offline purchases, etc.
Alytics has statistics about assisted conversions for goals and transactions from Google Analytics. The system supports two types of assisted conversions: First interaction and Subsidiary interaction.
Supports utm-tagging relevance, transfers expenses from Yandex Direct to Google Analytics, checks the links for 404 error, is able to sum up the different goals with weights, can instantly do Excel-based reports across any sections, multiple Google Analytics profiles can be connected to Alytics.
Especially useful for agencies: Client Center in Alytics allows to open guest access for clients and to provide various access rights for agency staff.
Alytics automates gathering of statistics based on ROI, CPA, share of advertising costs, conversions and sales, revenue and profit up to every key phrase.
Alytics is integrated with Google AdWords, Google Analytics, Yandex Direct, Yandex Market, call tracking systems, CRM and User_id.
Alytics enables you to create automatic bid management rules, as well as to keep the positions basing on CPA, ROI, and share of advertising costs.
Aytics has an intelligent module of automatic bid management to optimize the CPA and ROI * basing on the prediction of conversion.
* ROI Optimizer will soon be launched in beta-mode
For online shop Alytics automates the creation of product ads for thousands of products from the YML to Google AdWords and Yandex Direct.
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